Ariel's Leads

Lead #1: Descriptive

On a bright Saturday morning, I was, in fact, not sleeping in. Instead, I was winding my way through the farmer’s market crowd. Although environmentally conscious neo-hippies made up some portion of the population, there were also young families, couples strolling hand-in-hand, and bikers stopping to get breakfast. As I stood in line for my fresh tamales, I began to wonder what compelled this motley crowd to pass up H-E-B and buy their food here.

Lead #2: Compare and Contrast

Prior to the Industrial Revolution, most families made their own bread, milked their own cows, and picked their own corn. They saw their work adorning their tables on a regular basis. Farming was a regular occupation and provided for many people. Nowadays, most people buy their food from H-E-B, in brilliantly colored plastic bags and cans. Though this is a convenient way to satisfy one’s taste buds within twenty minutes, we have lost knowledge of where our food comes from and what is put into it.

Lead #3: Narrative

--------- ------------’s son had a problem: he couldn’t stop itching! Young ----- -------- constantly got painful red rashes. Even after several doctor’s appointments, he wasn’t diagnosed with anything, and trial medications did nothing for the suspicious rashes. Finally, --------- ------------ decided to change the soap he was using, making her own to substitute for those that he had used for all of his childhood. That was how she began to find herself selling body products at the Austin Farmer’s Market.